A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.
The setting on a camera's lens which controls how much light comes into the camera. Aperture settings can usually be set to F-stop values ranging from F1.4-F22. The higher the aperture value, the smaller the opening is, and vice versa, which affects the depth of field in photos and how much light reaches and illuminates a subject or scene in a photo.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.
A data visualisation tool that can be used to explore and group people's thoughts or reactions to a set of concepts. Affinity diagrams are often used in user research and design thinking as an experimental technique for generating new ideas or solutions.
The emergent patterns in these visual representations can help identify which aspects your audience will respond well to, thus enabling decisions on the information architecture and next steps in the process.
It is important to note that affinity diagrams were initially developed for qualitative research but have since been adapted for quantitative research (though they are not typically used with statistical data).