Aperture

The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.

A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.

The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.

An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.

The attributes of a typeface. Type properties include weight, width, colour and x-height.

Also known as an Ishikawa diagram, is a widely used technique in project management. The diagram provides a means of evaluating the cause-and-effect relationship between the various activities necessary for completing a project by visualising all activities in the project as bones that interconnect on an anterior and posterior spine, with causality flowing from one to another.

Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.

A graphical representation of a scenario, usually created and presented in sequence.

A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.

A measure of the ease of understanding text.