The setting on a camera's lens which controls how much light comes into the camera. Aperture settings can usually be set to F-stop values ranging from F1.4-F22. The higher the aperture value, the smaller the opening is, and vice versa, which affects the depth of field in photos and how much light reaches and illuminates a subject or scene in a photo.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
The degree of difference between the two sides of an object or system.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
A tool that allows user experience designers, or people who design products and websites with consumers in mind, to track where users look on the screen. Eye-tracking can measure users’ attention and the duration of time they spend on different areas of a website. With this information, websites can create user experience solutions such as buttons with varying colours designed to catch the eye.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
Black, white, and all the values of shades in between.
Scope creep is when the scope of a project starts to grow without any agreement on how it's going to be paid for. Creep happens because items and features are tacked on top of the original scope of work agreed upon in the original contract.
A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.