The setting on a camera's lens which controls how much light comes into the camera. Aperture settings can usually be set to F-stop values ranging from F1.4-F22. The higher the aperture value, the smaller the opening is, and vice versa, which affects the depth of field in photos and how much light reaches and illuminates a subject or scene in a photo.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
The way that a user navigates through a website, app, etc.
In handwriting and calligraphy, ball terminals are the end of a stroke that resembles a ball. They are also used in some typefaces like cursive or old-style typefaces.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.