A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A set of symbols or "characters" including letters, numbers and various other symbols.
A sample of the target audience for which a product or service is intended.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
The main text of an advertisement or editorial as opposed to headings and subheadings.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.
A non-functional first draft of a design.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.