Iterative Design

A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.

More terms you might want to know

Type Classification

A system used to describe and identify typefaces by their basic visual characteristics.

Cool Colours

Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.

Tittle

The typographic term for the dot above the letters 'i' and 'j'.

Trim Size

The width and height of a document, after having been cut down to size from a larger sheet.

Affordance

Affordances describe a relationship between the environment and an animate object, classified as either positive or negative.

Items, such as a car that leads to movement, have a positive affordance. Things like stairs that lead upwards have a negative affordance because they will not allow for any other form of movement other than up or down if used accordingly.

Bowl

In typography, a bowl is a curved shape used to control the area of white space.

Rule of Thirds

A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.

Scale

The distance between two points of extrusion or an object. It can also be defined as the measurement of size.

Clickstream

A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.

Brand Mark

A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.

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