A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.
A term that means the smallest amount of work that can be done to move a project forward.
A system used to describe and identify typefaces by their basic visual characteristics.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
A Tagged Image File Format is a file format for storing images losslessly.
A pixel, or a picture element, is the smallest addressable element in a display device.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
The print resolution of a printer. It's a measure of how many dots per inch can be printed on paper. Higher DPI means more detail and smoother transitions between colours.
A type of design that features the strokes running predominantly from the upper left to the lower right.
It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.