The process of developing a product or design system that can be altered to fit different device and interaction contexts.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
Scope creep is when the scope of a project starts to grow without any agreement on how it's going to be paid for. Creep happens because items and features are tacked on top of the original scope of work agreed upon in the original contract.
A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.
A prominent design feature of web applications. Links can be used to navigate websites, provide shortcuts to content, or change views within a web application. These links allow for ease of access and save time when users need to find information or use services from other domain names.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
The typographic term for the dot above the letters 'i' and 'j'.
A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.
An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.