The process of developing a product or design system that can be altered to fit different device and interaction contexts.
The main text of an advertisement or editorial as opposed to headings and subheadings.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.
The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.