Type Properties

The attributes of a typeface. Type properties include weight, width, colour and x-height.

More terms you might want to know

Pull Quote

A brief snippet taken from the text of an article.

Material Design

A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.

Lean UX

A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.

Analogous Colours

Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.

Crop Marks

Also called trim marks, are markings on artwork that tells the printer where to cut the page.

Opacity

The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.

Blur

A type of design technique utilised in the creation of visuals and illustrations. Blur is used to create an impression of movement or a sense of depth.

Descenders

The portion of a letter such as y, p, q or j that hangs below the baseline of the text.

Logotype

The typographic presentation of a company's name in a stylized form.

Raster

Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.

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