Type Properties

The attributes of a typeface. Type properties include weight, width, colour and x-height.

More terms you might want to know

Usability Testing

A process in which subjects use a product or service under test conditions and report their experience.

Descenders

The portion of a letter such as y, p, q or j that hangs below the baseline of the text.

Font Type

Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.

Ascenders

The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.

Tracking

The adjustment of all characters in a line by moving them closer together or farther apart.

Lowercase

The designation of a set of character encoding styles for glyphs that are not capital letters.

Display Typface

Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.

Cap Height

The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.

AI File

An Adobe Illustrator vector format file. Files with the extension .ai are often used for artwork and illustrations as users can resize them without distortion. It is composed of several layers with objects and text on each layer. Users can import Illustrator files into many other programs like InDesign, Acrobat, Photoshop etc. If you design or print your t-shirts, you can create your designs in Illustrator and apply them to your t-shirt using a heat press.

User Flow

The way that a user navigates through a website, app, etc.

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