Type Properties

The attributes of a typeface. Type properties include weight, width, colour and x-height.

More terms you might want to know

Mock-up

A non-functional first draft of a design.

Microcopy

The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.

Skeuomorphism

The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.

HTML

A language used to create web pages, and it stands for Hypertext Markup Language.

Bold

A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.

Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.

Soft Return

Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.

User Scenario

An example of a typical user and the actions they take. Typically these are written in the form of a story.

User Flow

The way that a user navigates through a website, app, etc.

Lean UX

A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.

Scale

The distance between two points of extrusion or an object. It can also be defined as the measurement of size.

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