Type Properties

The attributes of a typeface. Type properties include weight, width, colour and x-height.

More terms you might want to know

Crop Marks

Also called trim marks, are markings on artwork that tells the printer where to cut the page.

Pantone (PMS)

The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.

Embossing

A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.

Web Page Elements

A textual or graphical component in a web page.

CMYK

CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).

Vector

A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.

Pixel

A pixel, or a picture element, is the smallest addressable element in a display device.

Gestalt Theory

A theory in psychology that discusses the general idea that the whole is greater than the sum of its parts. It's based on a human need to search for stability and meaning, which leads to organic movements towards wholeness. Gestalt Theory assumes there are inherent flaws in how we perceive forms and patterns, and it holds that this innate tendency transforms into an active process of looking for order in reality.

Warm Colours

Colours on the same side of the colour wheel as red, such as pink, orange and yellow.

Font Type

Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.

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