Copy

The written information that accompanies a design.

More terms you might want to know

Hand-lettering

The art of drawing original characters and symbols — especially for decorative purposes.

Asymmetry

The degree of difference between the two sides of an object or system.

Lean UX

A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.

Thumbnail

A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.

Brutalism

A style of architecture and design that was popular in the 1960s and 1970s. Brutalist buildings are typically characterised by durability, simplicity, and an emphasis on form following function. Brutalism is not a single style but an umbrella term for architecture with a stark and futuristic look.

Sketching

A basic design tool that helps designers create and communicate ideas.

Class

A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.

Foil Stamping

The process of applying a thin layer of foil to paper coated with adhesive on one side.

Persona

A sample of the target audience for which a product or service is intended.

Stock Photo

A photograph that is purchased and licensed for exclusive use by an individual or business.

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