A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.
Small uppercase letters, generally about half as tall as regular uppercase letters.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
The feeling or mood created by a design.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A process in which subjects use a product or service under test conditions and report their experience.
A measure of the ease of understanding text.