A photograph that is purchased and licensed for exclusive use by an individual or business.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
Small uppercase letters, generally about half as tall as regular uppercase letters.
A graphical representation of a scenario, usually created and presented in sequence.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
A quick and rough sketch of what you are about to work on. Good for getting the ideas out of your head and onto the page while you're still in that creative phase.
A type of font designed to imitate handwriting.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.
A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.
When you need to break a line of text and start on a new line in a text box.