A photograph that is purchased and licensed for exclusive use by an individual or business.
The degree of difference between the two sides of an object or system.
Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.
The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
In typography, a bowl is a curved shape used to control the area of white space.
A measure of the ease of understanding text.
A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.