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A photograph that is purchased and licensed for exclusive use by an individual or business.

More terms you might want to know

Lean UX

A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.

Pull Quote

A brief snippet taken from the text of an article.

Triadic Colours

A triad is a group of three colours that are equally spaced on the colour wheel.

Responsive Design

The process of developing a product or design system that can be altered to fit different device and interaction contexts.

Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

Small Caps

Small uppercase letters, generally about half as tall as regular uppercase letters.

Agile Design

A process that involves assigning people to work on different parts of the design and making sure that they focus on one area at a time. This method is an excellent way to release products more quickly and with higher quality.

The most common types of agile methods are Scrum, Kanban, XP and Agile Modeling. It can often be difficult for companies to make the switch because it requires significant changes in how product development occurs.

Onboarding Flow

The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.

Kerning

The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.

Design Thinking

An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.

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