A photograph that is purchased and licensed for exclusive use by an individual or business.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
A process in which subjects use a product or service under test conditions and report their experience.
A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.
How well or poorly something can be read.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
An organised arrangement of elements used for a particular purpose, such as to create striking visual effects or to convey information effectively. Good composition is achieved through different methods, such as placing figures or objects in a scene, revising and simplifying lines and shapes that make up a figure, and arranging multiple figures or objects into meaningful relationships.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.
The meeting point where two lines cross.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.