An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.
A quick and rough sketch of what you are about to work on. Good for getting the ideas out of your head and onto the page while you're still in that creative phase.
In typography, a bowl is a curved shape used to control the area of white space.
A measure of the height of a set of text on an element.
A Shortcut is a computer function that performs a set of commands to save time. A Quick Key is a keyboard shortcut used to trigger an action.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.
A design or decoration impressed into the surface of a material.
A term that means the smallest amount of work that can be done to move a project forward.
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.