Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.
Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.
The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).
A Shortcut is a computer function that performs a set of commands to save time. A Quick Key is a keyboard shortcut used to trigger an action.