Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
A low-fidelity representation of a user interface design.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
A type of design technique utilised in the creation of visuals and illustrations. Blur is used to create an impression of movement or a sense of depth.
All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
A term that means the smallest amount of work that can be done to move a project forward.
A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.
The part of a letter, usually a vertical line, that rise above the x-height.