Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
The surface quality of an element.
An organised arrangement of elements used for a particular purpose, such as to create striking visual effects or to convey information effectively. Good composition is achieved through different methods, such as placing figures or objects in a scene, revising and simplifying lines and shapes that make up a figure, and arranging multiple figures or objects into meaningful relationships.
The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).