Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
A style of architecture and design that was popular in the 1960s and 1970s. Brutalist buildings are typically characterised by durability, simplicity, and an emphasis on form following function. Brutalism is not a single style but an umbrella term for architecture with a stark and futuristic look.
Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
Small uppercase letters, generally about half as tall as regular uppercase letters.
A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.
A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.
The typographic presentation of a company's name in a stylized form.
The area of negative space around and between elements in a design.
A portion of an image where the remainder is discarded.