Display Typface

Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.

More terms you might want to know

User Research

A field of study that aims to understand the user experience of a product or service. Conducting UX research includes interviewing, observing, and surveying users. Understanding the user experience is important because it helps designers understand how to design a better product that will be more appealing and usable for people.

Web Page Elements

A textual or graphical component in a web page.

Foil Stamping

The process of applying a thin layer of foil to paper coated with adhesive on one side.

Shade

The relative lightness or darkness of a hue.

Slab Serif

A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.

HTML

A language used to create web pages, and it stands for Hypertext Markup Language.

Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

Agile Design

A process that involves assigning people to work on different parts of the design and making sure that they focus on one area at a time. This method is an excellent way to release products more quickly and with higher quality.

The most common types of agile methods are Scrum, Kanban, XP and Agile Modeling. It can often be difficult for companies to make the switch because it requires significant changes in how product development occurs.

Emblem

A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.

Cap Height

The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.

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