Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
A style of typeface that uses a width-to-height ratio of 1:1.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.
A system used to describe and identify typefaces by their basic visual characteristics.
A type of font that comes pre-installed in an operating system.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
The surface quality of an element.