Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.
A printing press that uses movable type and punches to make impressions on paper.
The height of a font, measured in points or pixels.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
A triad is a group of three colours that are equally spaced on the colour wheel.
A set of symbols or "characters" including letters, numbers and various other symbols.
Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.
A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.