A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
A non-functional first draft of a design.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A set of symbols or "characters" including letters, numbers and various other symbols.
Scope creep is when the scope of a project starts to grow without any agreement on how it's going to be paid for. Creep happens because items and features are tacked on top of the original scope of work agreed upon in the original contract.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
The attributes of a typeface. Type properties include weight, width, colour and x-height.