A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".
The written information that accompanies a design.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
In handwriting and calligraphy, ball terminals are the end of a stroke that resembles a ball. They are also used in some typefaces like cursive or old-style typefaces.
The attributes of a typeface. Type properties include weight, width, colour and x-height.