Copy

The written information that accompanies a design.

More terms you might want to know

Mood board

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

Stem

The part of a letter, usually a vertical line, that rise above the x-height.

Scale

The distance between two points of extrusion or an object. It can also be defined as the measurement of size.

RGB

Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.

Calligraphy

The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.

Slab Serif

A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.

Type Classification

A system used to describe and identify typefaces by their basic visual characteristics.

Aspect Ratio

The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.

Prototype

Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.

Heatmap

A graphical representation of the density and distribution of data points. Denser regions in the image are interpreted as the data points' frequency, while lower densities are interpreted as fewer data points in that area.

Heatmaps show you where people worldwide are clicking on content to help you understand how people interact with your website designs and content.

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