The written information that accompanies a design.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A key performance indicator is a variable that measures how well an entity is performing. It's a figure that designates an individual or item's performance level. A particular company may use metrics such as sales, revenue, production, and market share to gauge the success of their firm.
The print resolution of a printer. It's a measure of how many dots per inch can be printed on paper. Higher DPI means more detail and smoother transitions between colours.
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.
Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.
A graphical representation of a scenario, usually created and presented in sequence.
A sample of the target audience for which a product or service is intended.
A phrase that is used in reference to someone's work. The term pixel-perfect can be used to describe something as being flawless without any errors.