The written information that accompanies a design.
A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.
Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
A photograph that is purchased and licensed for exclusive use by an individual or business.
A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.
Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.
Black, white, and all the values of shades in between.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.