Copy

The written information that accompanies a design.

More terms you might want to know

Glassmorphism

The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.

User Interviews

The act of gathering qualitative data about a person's thoughts and feelings related to a product.

User Scenario

An example of a typical user and the actions they take. Typically these are written in the form of a story.

Card Sorting

A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.

Typography

The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

Agile Design

A process that involves assigning people to work on different parts of the design and making sure that they focus on one area at a time. This method is an excellent way to release products more quickly and with higher quality.

The most common types of agile methods are Scrum, Kanban, XP and Agile Modeling. It can often be difficult for companies to make the switch because it requires significant changes in how product development occurs.

Landing Page

A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.

Sketching

A basic design tool that helps designers create and communicate ideas.

Brand Mark

A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.

Colour Theory

The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.

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