Carousel

A series of slides that are positioned one after the other. As you scroll through the images, the next image in the sequence is automatically loaded. Once you scroll to the end of the carousel, it cycles back around like a horse on a circular track.

More terms you might want to know

Display Typface

Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.

Uppercase

Also known as caps, a type property that specifies that all letters in a body of text are capitalised.

Trim Size

The width and height of a document, after having been cut down to size from a larger sheet.

Right-aligned

Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.

Tint

A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.

Foil Stamping

The process of applying a thin layer of foil to paper coated with adhesive on one side.

Vector Graphics

Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.

White Space

The area of negative space around and between elements in a design.

Proximity

The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.

UX Roadmap

A design process that can help guide the path of any product or application from discovery to launch stages. A UX roadmap can also be used in marketing to analyse how products are perceived by customers and then determine future options for growth.

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