Carousel

A series of slides that are positioned one after the other. As you scroll through the images, the next image in the sequence is automatically loaded. Once you scroll to the end of the carousel, it cycles back around like a horse on a circular track.

More terms you might want to know

UX Roadmap

A design process that can help guide the path of any product or application from discovery to launch stages. A UX roadmap can also be used in marketing to analyse how products are perceived by customers and then determine future options for growth.

Crop Marks

Also called trim marks, are markings on artwork that tells the printer where to cut the page.

White Space

The area of negative space around and between elements in a design.

User Flow

The way that a user navigates through a website, app, etc.

Logotype

The typographic presentation of a company's name in a stylized form.

Trim Size

The width and height of a document, after having been cut down to size from a larger sheet.

Bowl

In typography, a bowl is a curved shape used to control the area of white space.

User Research

A field of study that aims to understand the user experience of a product or service. Conducting UX research includes interviewing, observing, and surveying users. Understanding the user experience is important because it helps designers understand how to design a better product that will be more appealing and usable for people.

Abstract Mark

An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.

Heatmap

A graphical representation of the density and distribution of data points. Denser regions in the image are interpreted as the data points' frequency, while lower densities are interpreted as fewer data points in that area.

Heatmaps show you where people worldwide are clicking on content to help you understand how people interact with your website designs and content.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!