Sketching

A basic design tool that helps designers create and communicate ideas.

More terms you might want to know

Tittle

The typographic term for the dot above the letters 'i' and 'j'.

Font Style

Designers and developers use font styles to denote differences in meaning between two or more words, phrases, sentences, paragraphs, or blocks of text. Typical font styles in CSS and web development are normal, italic, oblique and inherit.

Vector

A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.

DPI

The print resolution of a printer. It's a measure of how many dots per inch can be printed on paper. Higher DPI means more detail and smoother transitions between colours.

Terminal

The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.

Embossing

A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.

Brand Mark

A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.

Layout

Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.

RGB

Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.

Leading

All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.

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