A basic design tool that helps designers create and communicate ideas.
A quick and rough sketch of what you are about to work on. Good for getting the ideas out of your head and onto the page while you're still in that creative phase.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
The typographic presentation of a company's name in a stylized form.
Text that is used to fill in a gap in a document.
A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
A type of font that comes pre-installed in an operating system.
A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.