Font Style

Also known as caps, a type property that specifies that all letters in a body of text are capitalised.

A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.

Also called trim marks, are markings on artwork that tells the printer where to cut the page.

Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.

The process of arranging objects in a consistent and even spatial relationship. It can refer to how text is aligned with respect to its margins or how any two or more things are aligned in general.

All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.

A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.

The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.

Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.

A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.