Logotype

Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.

Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.

A design or decoration impressed into the surface of a material.

A photograph that is purchased and licensed for exclusive use by an individual or business.

A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.

Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.

A series of slides that are positioned one after the other. As you scroll through the images, the next image in the sequence is automatically loaded. Once you scroll to the end of the carousel, it cycles back around like a horse on a circular track.

One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.

Also called trim marks, are markings on artwork that tells the printer where to cut the page.

A triad is a group of three colours that are equally spaced on the colour wheel.