Logotype

The typographic presentation of a company's name in a stylized form.

More terms you might want to know

Type Properties

The attributes of a typeface. Type properties include weight, width, colour and x-height.

Bold

A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.

Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.

CMYK

CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).

Responsive Design

The process of developing a product or design system that can be altered to fit different device and interaction contexts.

PDF File

An abbreviation for Portable Document Format. The PDF format was originally developed to share documents between different operating systems in the late 1980s. Any text document, image or page layout can be saved as a PDF file that includes all of the font information needed to display it without losing quality.

HEART Framework

A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success

Logotype

The typographic presentation of a company's name in a stylized form.

Tittle

The typographic term for the dot above the letters 'i' and 'j'.

Load More Scrolling

A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.

User Interviews

The act of gathering qualitative data about a person's thoughts and feelings related to a product.

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