Logotype

The typographic presentation of a company's name in a stylized form.

More terms you might want to know

Asymmetry

The degree of difference between the two sides of an object or system.

Crop

A portion of an image where the remainder is discarded.

User Interviews

The act of gathering qualitative data about a person's thoughts and feelings related to a product.

Ligature

A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design

Miller's Law

An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).

Scope Creep

Scope creep is when the scope of a project starts to grow without any agreement on how it's going to be paid for. Creep happens because items and features are tacked on top of the original scope of work agreed upon in the original contract.

Web Page Elements

A textual or graphical component in a web page.

Minimum Viable Product (MVP)

A term that means the smallest amount of work that can be done to move a project forward.

Icon

A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.

PDF File

An abbreviation for Portable Document Format. The PDF format was originally developed to share documents between different operating systems in the late 1980s. Any text document, image or page layout can be saved as a PDF file that includes all of the font information needed to display it without losing quality.

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