Logotype

The typographic presentation of a company's name in a stylized form.

More terms you might want to know

Uppercase

Also known as caps, a type property that specifies that all letters in a body of text are capitalised.

Foil Stamping

The process of applying a thin layer of foil to paper coated with adhesive on one side.

Embossing

A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.

Readability

A measure of the ease of understanding text.

Backslanted

A type of design that features the strokes running predominantly from the upper left to the lower right.

It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.

Hard Return

When you need to break a line of text and start on a new line in a text box.

Class

A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.

Descenders

The portion of a letter such as y, p, q or j that hangs below the baseline of the text.

Orphan

One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.

Brand

A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.

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