Logotype

The typographic presentation of a company's name in a stylized form.

More terms you might want to know

Soft Return

Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.

Vector

A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.

Persona

A sample of the target audience for which a product or service is intended.

Sketching

A basic design tool that helps designers create and communicate ideas.

Aperture

The setting on a camera's lens which controls how much light comes into the camera. Aperture settings can usually be set to F-stop values ranging from F1.4-F22. The higher the aperture value, the smaller the opening is, and vice versa, which affects the depth of field in photos and how much light reaches and illuminates a subject or scene in a photo.

Icon

A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.

Readability

A measure of the ease of understanding text.

Glassmorphism

The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.

Ellipsis

Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.

Bleed

A printing term that describes how close an object is to the edge of a printed page. Bleeds are often used in graphic design for books, magazines, posters and other printed materials with photographs or illustrations.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!