Brand Mark

A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.

More terms you might want to know

Blur

A type of design technique utilised in the creation of visuals and illustrations. Blur is used to create an impression of movement or a sense of depth.

RGB

Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.

Calligraphy

The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.

Monospace

A style of typeface that uses a width-to-height ratio of 1:1.

Left-aligned

Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.

Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

Backslanted

A type of design that features the strokes running predominantly from the upper left to the lower right.

It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.

Bowl

In typography, a bowl is a curved shape used to control the area of white space.

Bracket

The word "bracket" is often used to refer to parentheses and is written as either [] or () and used to delimit blocks of text, e.g. a set of instructions. Within brackets, items are arranged from left to right in order of precedence.

DPI

The print resolution of a printer. It's a measure of how many dots per inch can be printed on paper. Higher DPI means more detail and smoother transitions between colours.

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