Brand Mark

A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.

More terms you might want to know

System Font

A type of font that comes pre-installed in an operating system.

Quick Keys or Shortcuts

A Shortcut is a computer function that performs a set of commands to save time. A Quick Key is a keyboard shortcut used to trigger an action.

Placeholder Text

Text that is used to fill in a gap in a document.

Small Caps

Small uppercase letters, generally about half as tall as regular uppercase letters.

Gestalt Theory

A theory in psychology that discusses the general idea that the whole is greater than the sum of its parts. It's based on a human need to search for stability and meaning, which leads to organic movements towards wholeness. Gestalt Theory assumes there are inherent flaws in how we perceive forms and patterns, and it holds that this innate tendency transforms into an active process of looking for order in reality.

Class

A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.

Vector

A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.

Logotype

The typographic presentation of a company's name in a stylized form.

Hamburger Menu

A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.

Wireframe

A low-fidelity representation of a user interface design.

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