Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

More terms you might want to know

UX Audit

A discipline that analyses the usability of an application by assessing its interaction design and user experience.

Descenders

The portion of a letter such as y, p, q or j that hangs below the baseline of the text.

User Research

A field of study that aims to understand the user experience of a product or service. Conducting UX research includes interviewing, observing, and surveying users. Understanding the user experience is important because it helps designers understand how to design a better product that will be more appealing and usable for people.

Triadic Colours

A triad is a group of three colours that are equally spaced on the colour wheel.

JPEG Image

JPEG stands for Joint Photographic Expert Group, an international standards body that sets standards for creating and handling compressed digital images. The JPEG file format was designed to balance good visual quality and small file size, typically through lossy compression. The JPEG file format is widely used as a means of compressing digital images, particularly those produced by digital cameras.

Font Size

A measure of the height of a set of text on an element.

Orphan

One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.

Vector

A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.

Web Page Elements

A textual or graphical component in a web page.

A/B Testing

A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.

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