The primary graphic that appears at the top of a webpage, designed to grab people's attention.
The width and height of a document, after having been cut down to size from a larger sheet.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A quick and rough sketch of what you are about to work on. Good for getting the ideas out of your head and onto the page while you're still in that creative phase.
Also called a paragraph mark, a paragraph sign or section marker, is a typographical character for separating paragraphs. It looks like a "¶".
A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design
The typographic presentation of a company's name in a stylized form.
The degree of difference between the two sides of an object or system.
A letter, symbol, or another alphabet unit.
An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.