Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

More terms you might want to know

Empathy Map

A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.

Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.

Information Architecture

The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.

Aperture

The setting on a camera's lens which controls how much light comes into the camera. Aperture settings can usually be set to F-stop values ranging from F1.4-F22. The higher the aperture value, the smaller the opening is, and vice versa, which affects the depth of field in photos and how much light reaches and illuminates a subject or scene in a photo.

Pica

A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.

Minimum Viable Product (MVP)

A term that means the smallest amount of work that can be done to move a project forward.

JPEG Image

JPEG stands for Joint Photographic Expert Group, an international standards body that sets standards for creating and handling compressed digital images. The JPEG file format was designed to balance good visual quality and small file size, typically through lossy compression. The JPEG file format is widely used as a means of compressing digital images, particularly those produced by digital cameras.

Right-aligned

Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.

Crop

A portion of an image where the remainder is discarded.

Skeuomorphism

The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.

Hand-lettering

The art of drawing original characters and symbols — especially for decorative purposes.

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