A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
The written information that accompanies a design.
A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success
A data visualisation tool that can be used to explore and group people's thoughts or reactions to a set of concepts. Affinity diagrams are often used in user research and design thinking as an experimental technique for generating new ideas or solutions.
The emergent patterns in these visual representations can help identify which aspects your audience will respond well to, thus enabling decisions on the information architecture and next steps in the process.
It is important to note that affinity diagrams were initially developed for qualitative research but have since been adapted for quantitative research (though they are not typically used with statistical data).