A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
A triad is a group of three colours that are equally spaced on the colour wheel.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
The part of a letter, usually a vertical line, that rise above the x-height.
An iconic design that is made up of two or three letters.