A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
A triad is a group of three colours that are equally spaced on the colour wheel.
The written information that accompanies a design.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.
A portion of an image where the remainder is discarded.