A series of slides that are positioned one after the other. As you scroll through the images, the next image in the sequence is automatically loaded. Once you scroll to the end of the carousel, it cycles back around like a horse on a circular track.
The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
The feeling or mood created by a design.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".
An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.