Complementary Colours

Colours that directly across the colour wheel, like blue and orange. When you put these colours next to each other, they make a great contrast together. Complementary colours are often found in nature.

More terms you might want to know

Gamification

The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.

Class

A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.

Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

Infinite Scroll

Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.

Slab Serif

A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.

Display Typface

Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.

Contrast

Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.

Foil Stamping

The process of applying a thin layer of foil to paper coated with adhesive on one side.

Warm Colours

Colours on the same side of the colour wheel as red, such as pink, orange and yellow.

Tittle

The typographic term for the dot above the letters 'i' and 'j'.

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