Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
A measure of the ease of understanding text.
The space that an item has around it.
A triad is a group of three colours that are equally spaced on the colour wheel.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.
A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.
An abbreviation for Portable Document Format. The PDF format was originally developed to share documents between different operating systems in the late 1980s. Any text document, image or page layout can be saved as a PDF file that includes all of the font information needed to display it without losing quality.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.