Also known as the divine proportion, is a number, or a ratio, sometimes approximated by phi and widely considered aesthetically pleasing. The golden ratio has been featured in nature and art in many ways, including hexagonal honeycombs, the human body, and mathematics. More frequently, it is used in design and digital art to represent a path (or steps) one can take to achieve a particular look or result. In art, an artist may produce something (a painting or drawing, for example) using the golden ratio as a basis for its composition.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
In handwriting and calligraphy, ball terminals are the end of a stroke that resembles a ball. They are also used in some typefaces like cursive or old-style typefaces.
The way that a user navigates through a website, app, etc.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
The main text of an advertisement or editorial as opposed to headings and subheadings.
The space that an item has around it.
The adjustment of all characters in a line by moving them closer together or farther apart.
When you need to break a line of text and start on a new line in a text box.