A discipline that analyses the usability of an application by assessing its interaction design and user experience.
The process of arranging objects in a consistent and even spatial relationship. It can refer to how text is aligned with respect to its margins or how any two or more things are aligned in general.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.
An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.