A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
A system used to describe and identify typefaces by their basic visual characteristics.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
When you need to break a line of text and start on a new line in a text box.
A type of font that comes pre-installed in an operating system.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
The designation of a set of character encoding styles for glyphs that are not capital letters.
A printing press that uses movable type and punches to make impressions on paper.
The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
The process of applying a thin layer of foil to paper coated with adhesive on one side.