The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
The written information that accompanies a design.
A process in which subjects use a product or service under test conditions and report their experience.
The main text of an advertisement or editorial as opposed to headings and subheadings.
A series of slides that are positioned one after the other. As you scroll through the images, the next image in the sequence is automatically loaded. Once you scroll to the end of the carousel, it cycles back around like a horse on a circular track.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
The relative lightness or darkness of a hue.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
Text that is used to fill in a gap in a document.
A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.