The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
Small uppercase letters, generally about half as tall as regular uppercase letters.
A style of typeface that uses a width-to-height ratio of 1:1.
A Tagged Image File Format is a file format for storing images losslessly.
A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.
PPI stands for Point Per Inch. PPI is the number of dots per inch in a printer's resolution or the number of pixels per inch in a monitor's screen resolution. The more PPI, the higher your image quality will be as it becomes sharper and clearer. The lower your PPI, the lower your image quality will be, and the more likely you'll see individual pixels in an image.
A type of font designed to imitate handwriting.
A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.
The degree of difference between the two sides of an object or system.
Designers and developers use font styles to denote differences in meaning between two or more words, phrases, sentences, paragraphs, or blocks of text. Typical font styles in CSS and web development are normal, italic, oblique and inherit.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.