Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
An organised arrangement of elements used for a particular purpose, such as to create striking visual effects or to convey information effectively. Good composition is achieved through different methods, such as placing figures or objects in a scene, revising and simplifying lines and shapes that make up a figure, and arranging multiple figures or objects into meaningful relationships.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
A measure of the height of a set of text on an element.
A set of symbols or "characters" including letters, numbers and various other symbols.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
The word "bracket" is often used to refer to parentheses and is written as either [] or () and used to delimit blocks of text, e.g. a set of instructions. Within brackets, items are arranged from left to right in order of precedence.
An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.