Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A triad is a group of three colours that are equally spaced on the colour wheel.
A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.
A non-functional first draft of a design.
Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.