Soft Return

Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.

More terms you might want to know

Usability Testing

A process in which subjects use a product or service under test conditions and report their experience.

Microcopy

The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.

Embossing

A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.

Alignment

The process of arranging objects in a consistent and even spatial relationship. It can refer to how text is aligned with respect to its margins or how any two or more things are aligned in general.

PNG Image

A PNG (Portable Network Graphics) file is a bitmap image format that has been designed to store images with an alpha channel. This format is primarily used for transparency so that it can be placed over other graphics in many design applications.

CSS

CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.

UX Audit

A discipline that analyses the usability of an application by assessing its interaction design and user experience.

User Flow

The way that a user navigates through a website, app, etc.

Crop Marks

Also called trim marks, are markings on artwork that tells the printer where to cut the page.

Hierarchy

Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.

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