Crop

A portion of an image where the remainder is discarded.

More terms you might want to know

Soft Return

Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.

Proximity

The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.

Responsive Design

The process of developing a product or design system that can be altered to fit different device and interaction contexts.

Pantone (PMS)

The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.

Lorem Ipsum

A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".

Trim Size

The width and height of a document, after having been cut down to size from a larger sheet.

Load More Scrolling

A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.

Quick Keys or Shortcuts

A Shortcut is a computer function that performs a set of commands to save time. A Quick Key is a keyboard shortcut used to trigger an action.

Body Copy

The main text of an advertisement or editorial as opposed to headings and subheadings.

Style Guide

A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.

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