A portion of an image where the remainder is discarded.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.
The main text of an advertisement or editorial as opposed to headings and subheadings.
The relative lightness or darkness of a hue.
The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.