A portion of an image where the remainder is discarded.
The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
The art of drawing original characters and symbols — especially for decorative purposes.
A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.
A design or decoration impressed into the surface of a material.
A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.