A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.
A phrase that is used in reference to someone's work. The term pixel-perfect can be used to describe something as being flawless without any errors.
A process in which subjects use a product or service under test conditions and report their experience.
A textual or graphical component in a web page.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
The typographic term for the dot above the letters 'i' and 'j'.
A type of design where the colours or tones gradually change from one colour to another. Gradients are often used in graphic design to add visual interest and give the appearance of "extensions" or "glosses" of a particular colour.
The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.