Pictorial Mark

A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.

More terms you might want to know

Descenders

The portion of a letter such as y, p, q or j that hangs below the baseline of the text.

Mood board

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

Typography

The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

Margin

The space that an item has around it.

Lowercase

The designation of a set of character encoding styles for glyphs that are not capital letters.

Repetition

The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities

A/B Testing

A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.

Lorem Ipsum

A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".

Lean UX

A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.

Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

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