A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.
A language used to create web pages, and it stands for Hypertext Markup Language.
When you need to break a line of text and start on a new line in a text box.
The feeling or mood created by a design.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.