A concept used in systems design to describe the negative consequences of making seemingly innocuous design changes. Shorthand for a product's delayed but inevitable need to be reworked due to earlier, seemingly trivial decisions not having been fully thought through in the original release.
Designers incur this "debt" by making quick and easy choices that save time in the present but cause more complex problems later on down the road when it becomes necessary to change or add something.
The art and discipline of putting together set of typefaces into a harmonious and readable type system. A typeface designer spends much time considering many things such as clear visual message, readability at different sizes, legibility at small point sizes, ease of use for printing processes on its own or over the top of other fonts.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
A language used to create web pages, and it stands for Hypertext Markup Language.
A portion of an image where the remainder is discarded.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
The measure of a device or computer system's ability to capture fine detail. A higher number of pixels can provide more details and finer images on the screen.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
A pixel, or a picture element, is the smallest addressable element in a display device.
A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.