A key performance indicator is a variable that measures how well an entity is performing. It's a figure that designates an individual or item's performance level. A particular company may use metrics such as sales, revenue, production, and market share to gauge the success of their firm.
A printing term that describes how close an object is to the edge of a printed page. Bleeds are often used in graphic design for books, magazines, posters and other printed materials with photographs or illustrations.
A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
The way that a user navigates through a website, app, etc.
An organised arrangement of elements used for a particular purpose, such as to create striking visual effects or to convey information effectively. Good composition is achieved through different methods, such as placing figures or objects in a scene, revising and simplifying lines and shapes that make up a figure, and arranging multiple figures or objects into meaningful relationships.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
The height of a font, measured in points or pixels.
A letter, symbol, or another alphabet unit.