KPI

A key performance indicator is a variable that measures how well an entity is performing. It's a figure that designates an individual or item's performance level. A particular company may use metrics such as sales, revenue, production, and market share to gauge the success of their firm.

More terms you might want to know

Storyboard

A graphical representation of a scenario, usually created and presented in sequence.

User Interviews

The act of gathering qualitative data about a person's thoughts and feelings related to a product.

Hand-lettering

The art of drawing original characters and symbols — especially for decorative purposes.

Soft Return

Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.

Palette

A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.

Monogram

An iconic design that is made up of two or three letters.

Aperture

The setting on a camera's lens which controls how much light comes into the camera. Aperture settings can usually be set to F-stop values ranging from F1.4-F22. The higher the aperture value, the smaller the opening is, and vice versa, which affects the depth of field in photos and how much light reaches and illuminates a subject or scene in a photo.

Empathy

A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.

Minimum Viable Product (MVP)

A term that means the smallest amount of work that can be done to move a project forward.

Symmetry

The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.

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