The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
The word "bracket" is often used to refer to parentheses and is written as either [] or () and used to delimit blocks of text, e.g. a set of instructions. Within brackets, items are arranged from left to right in order of precedence.
A Tagged Image File Format is a file format for storing images losslessly.
A quick and rough sketch of what you are about to work on. Good for getting the ideas out of your head and onto the page while you're still in that creative phase.
A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.
The space that an item has around it.
Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.