A process in which subjects use a product or service under test conditions and report their experience.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
A type of design that features the strokes running predominantly from the upper left to the lower right.
It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.
The part of a letter, usually a vertical line, that rise above the x-height.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
The relative lightness or darkness of a hue.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.