A process in which subjects use a product or service under test conditions and report their experience.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.
The designation of a set of character encoding styles for glyphs that are not capital letters.
One of the most common types of navigation in UI design. It's usually a system of one or more horizontal buttons placed at the bottom of the screen, directing users to other parts of an app or website. Bottom navigation is often used as an alternative to scrolling or tabbing through links on a page.
A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.
Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.
The way that a user navigates through a website, app, etc.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.
Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.