Foil Stamping

The process of applying a thin layer of foil to paper coated with adhesive on one side.

More terms you might want to know

Warm Colours

Colours on the same side of the colour wheel as red, such as pink, orange and yellow.

CMYK

CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).

Palette

A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.

Widow

The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.

User Scenario

An example of a typical user and the actions they take. Typically these are written in the form of a story.

Stem

The part of a letter, usually a vertical line, that rise above the x-height.

Descenders

The portion of a letter such as y, p, q or j that hangs below the baseline of the text.

User Journey Map

A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.

User Interface (UI)

A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.

System Font

A type of font that comes pre-installed in an operating system.

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