Foil Stamping

The process of applying a thin layer of foil to paper coated with adhesive on one side.

More terms you might want to know

Minimum Viable Product (MVP)

A term that means the smallest amount of work that can be done to move a project forward.

Proximity

The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.

x-height

The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.

Scale

The distance between two points of extrusion or an object. It can also be defined as the measurement of size.

Glassmorphism

The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.

Rule of Thirds

A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.

Shade

The relative lightness or darkness of a hue.

User Scenario

An example of a typical user and the actions they take. Typically these are written in the form of a story.

Body Copy

The main text of an advertisement or editorial as opposed to headings and subheadings.

Miller's Law

An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).

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