A type of design that features the strokes running predominantly from the upper left to the lower right.
It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.
A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.
Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
The surface quality of an element.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
A measure of the ease of understanding text.