The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
The way that a user navigates through a website, app, etc.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.
How well or poorly something can be read.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A prominent design feature of web applications. Links can be used to navigate websites, provide shortcuts to content, or change views within a web application. These links allow for ease of access and save time when users need to find information or use services from other domain names.