Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
An iconic design that is made up of two or three letters.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
The small decorative stroke at the end of a stroke in a letter, or a typeface.
A type of font designed to imitate handwriting.
The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.
A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.