A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
A field of study that aims to understand the user experience of a product or service. Conducting UX research includes interviewing, observing, and surveying users. Understanding the user experience is important because it helps designers understand how to design a better product that will be more appealing and usable for people.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
A prediction model used in human-computer interaction. It states that the time required to move to a target area rapidly increases as the distance to the target increases. The law was proposed by Paul Fitts, an American psychologist, in 1954 as a mathematical model of movement with limited cognitive capacity.
Fitts hypothesized that one would quickly select its first apparent target when reaching for an object before considering alternatives — a phenomenon called "target fixation." This tendency would increase progressively with increased distance between the subject and object until it eventually became exponential (i.e., too far away).
In typography, a bowl is a curved shape used to control the area of white space.
The designation of a set of character encoding styles for glyphs that are not capital letters.
A series of slides that are positioned one after the other. As you scroll through the images, the next image in the sequence is automatically loaded. Once you scroll to the end of the carousel, it cycles back around like a horse on a circular track.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A PNG (Portable Network Graphics) file is a bitmap image format that has been designed to store images with an alpha channel. This format is primarily used for transparency so that it can be placed over other graphics in many design applications.
The width and height of a document, after having been cut down to size from a larger sheet.