A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
The process of arranging objects in a consistent and even spatial relationship. It can refer to how text is aligned with respect to its margins or how any two or more things are aligned in general.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
A style of typeface that uses a width-to-height ratio of 1:1.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
Small uppercase letters, generally about half as tall as regular uppercase letters.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
A textual or graphical component in a web page.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.