Colour Palette

A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.

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Web Page Elements

A textual or graphical component in a web page.

Miller's Law

An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).

Persona

A sample of the target audience for which a product or service is intended.

Prototype

Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.

UX Roadmap

A design process that can help guide the path of any product or application from discovery to launch stages. A UX roadmap can also be used in marketing to analyse how products are perceived by customers and then determine future options for growth.

Typeface Design

The art and discipline of putting together set of typefaces into a harmonious and readable type system. A typeface designer spends much time considering many things such as clear visual message, readability at different sizes, legibility at small point sizes, ease of use for printing processes on its own or over the top of other fonts.

Heatmap

A graphical representation of the density and distribution of data points. Denser regions in the image are interpreted as the data points' frequency, while lower densities are interpreted as fewer data points in that area.

Heatmaps show you where people worldwide are clicking on content to help you understand how people interact with your website designs and content.

Trim Size

The width and height of a document, after having been cut down to size from a larger sheet.

Display Typface

Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.

Scale

The distance between two points of extrusion or an object. It can also be defined as the measurement of size.

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