A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
When you need to break a line of text and start on a new line in a text box.
Black, white, and all the values of shades in between.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
A non-functional first draft of a design.
The art and discipline of putting together set of typefaces into a harmonious and readable type system. A typeface designer spends much time considering many things such as clear visual message, readability at different sizes, legibility at small point sizes, ease of use for printing processes on its own or over the top of other fonts.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.
The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.