Script Font

A type of font designed to imitate handwriting.

More terms you might want to know

Descenders

The portion of a letter such as y, p, q or j that hangs below the baseline of the text.

Diary Study

A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.

Letterpress

A printing press that uses movable type and punches to make impressions on paper.

Tracking

The adjustment of all characters in a line by moving them closer together or farther apart.

Ligature

A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design

Empathy Map

A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.

Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.

Blur

A type of design technique utilised in the creation of visuals and illustrations. Blur is used to create an impression of movement or a sense of depth.

Onboarding Flow

The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.

Widow

The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.

Character Set

A set of symbols or "characters" including letters, numbers and various other symbols.

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