A type of font designed to imitate handwriting.
Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
The part of a letter, usually a vertical line, that rise above the x-height.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A tool that allows user experience designers, or people who design products and websites with consumers in mind, to track where users look on the screen. Eye-tracking can measure users’ attention and the duration of time they spend on different areas of a website. With this information, websites can create user experience solutions such as buttons with varying colours designed to catch the eye.
A process in which subjects use a product or service under test conditions and report their experience.
The adjustment of all characters in a line by moving them closer together or farther apart.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
The way that a user navigates through a website, app, etc.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.