A/B Testing

A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.

More terms you might want to know

Icon

A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.

Monogram

An iconic design that is made up of two or three letters.

ID

A selector that can be applied to any HTML element. ID should be used when designing for a single instance, such as using the id="main" attribute on an <h1> tag.

Diary Study

A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.

Kerning

The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.

GIF

A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.

Triadic Colours

A triad is a group of three colours that are equally spaced on the colour wheel.

Hand-lettering

The art of drawing original characters and symbols — especially for decorative purposes.

Uppercase

Also known as caps, a type property that specifies that all letters in a body of text are capitalised.

Proximity

The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.

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