The meeting point where two lines cross.
A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
The relative lightness or darkness of a hue.
A type of design that features the strokes running predominantly from the upper left to the lower right.
It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
Small uppercase letters, generally about half as tall as regular uppercase letters.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.