Vertex

The meeting point where two lines cross.

More terms you might want to know

Copy

The written information that accompanies a design.

Brand

A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.

Soft Return

Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.

Heuristic Evaluation

A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.

Lowercase

The designation of a set of character encoding styles for glyphs that are not capital letters.

Baseline

An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.

ID

A selector that can be applied to any HTML element. ID should be used when designing for a single instance, such as using the id="main" attribute on an <h1> tag.

Colour Palette

A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.

Brutalism

A style of architecture and design that was popular in the 1960s and 1970s. Brutalist buildings are typically characterised by durability, simplicity, and an emphasis on form following function. Brutalism is not a single style but an umbrella term for architecture with a stark and futuristic look.

Hand-lettering

The art of drawing original characters and symbols — especially for decorative purposes.

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