The meeting point where two lines cross.
A type of font designed to imitate handwriting.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
Small uppercase letters, generally about half as tall as regular uppercase letters.
A portion of an image where the remainder is discarded.
The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.
The feeling or mood created by a design.
A type of design that features the strokes running predominantly from the upper left to the lower right.
It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
An example of a typical user and the actions they take. Typically these are written in the form of a story.