Vertex

The meeting point where two lines cross.

More terms you might want to know

Printer's Proof

A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.

Information Architecture

The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.

GIF

A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.

Soft Return

Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.

Monospace

A style of typeface that uses a width-to-height ratio of 1:1.

Monogram

An iconic design that is made up of two or three letters.

Monochrome

Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.

Mood board

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

Body Copy

The main text of an advertisement or editorial as opposed to headings and subheadings.

Type Classification

A system used to describe and identify typefaces by their basic visual characteristics.

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