The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.
The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).
A brief snippet taken from the text of an article.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
Text that is used to fill in a gap in a document.
The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.