A type of design where the colours or tones gradually change from one colour to another. Gradients are often used in graphic design to add visual interest and give the appearance of "extensions" or "glosses" of a particular colour.
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).
A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.
Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
The adjustment of all characters in a line by moving them closer together or farther apart.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.