Microcopy

The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.

More terms you might want to know

Monochrome

Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.

Zeigarnik Effect

A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.

Texture

The surface quality of an element.

Grid

A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.

Colour Palette

A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.

Font Type

Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.

Onboarding Flow

The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.

Slab Serif

A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.

RAW Image

A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.

Bowl

In typography, a bowl is a curved shape used to control the area of white space.

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