Microcopy

The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.

More terms you might want to know

Style Guide

A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.

Character Set

A set of symbols or "characters" including letters, numbers and various other symbols.

Empathy Map

A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.

Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.

RAW Image

A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.

UX Audit

A discipline that analyses the usability of an application by assessing its interaction design and user experience.

Brand Mark

A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.

Bleed

A printing term that describes how close an object is to the edge of a printed page. Bleeds are often used in graphic design for books, magazines, posters and other printed materials with photographs or illustrations.

EPS File

An Encapsulated PostScript file (.eps) is a vector graphics format. EPS files are typically used to exchange artwork between different design programs, such as Adobe Illustrator and other vector graphics applications, including CorelDRAW, Inkscape, SIAE Draw and others. EPS files can also be used to provide a file format for print.

Font Size

A measure of the height of a set of text on an element.

Hue

A colour that appears to be pure and lacks any lightness (or tone) or saturation.

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