The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.
Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
The surface quality of an element.
A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
In typography, a bowl is a curved shape used to control the area of white space.