A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.
The part of a letter, usually a vertical line, that rise above the x-height.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.
Also called a paragraph mark, a paragraph sign or section marker, is a typographical character for separating paragraphs. It looks like a "¶".
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
Also known as an Ishikawa diagram, is a widely used technique in project management. The diagram provides a means of evaluating the cause-and-effect relationship between the various activities necessary for completing a project by visualising all activities in the project as bones that interconnect on an anterior and posterior spine, with causality flowing from one to another.
Black, white, and all the values of shades in between.
Small uppercase letters, generally about half as tall as regular uppercase letters.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.