A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
The measure of a device or computer system's ability to capture fine detail. A higher number of pixels can provide more details and finer images on the screen.
A type of font designed to imitate handwriting.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
When you need to break a line of text and start on a new line in a text box.
An organised arrangement of elements used for a particular purpose, such as to create striking visual effects or to convey information effectively. Good composition is achieved through different methods, such as placing figures or objects in a scene, revising and simplifying lines and shapes that make up a figure, and arranging multiple figures or objects into meaningful relationships.
The typographic presentation of a company's name in a stylized form.
A data visualisation tool that can be used to explore and group people's thoughts or reactions to a set of concepts. Affinity diagrams are often used in user research and design thinking as an experimental technique for generating new ideas or solutions.
The emergent patterns in these visual representations can help identify which aspects your audience will respond well to, thus enabling decisions on the information architecture and next steps in the process.
It is important to note that affinity diagrams were initially developed for qualitative research but have since been adapted for quantitative research (though they are not typically used with statistical data).