A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.
The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.
A design or decoration impressed into the surface of a material.
The way that a user navigates through a website, app, etc.
The written information that accompanies a design.
A letter, symbol, or another alphabet unit.