Die Cut

A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.

More terms you might want to know

Body Copy

The main text of an advertisement or editorial as opposed to headings and subheadings.

Pull Quote

A brief snippet taken from the text of an article.

CSS

CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.

Hierarchy

Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.

Warm Colours

Colours on the same side of the colour wheel as red, such as pink, orange and yellow.

Kerning

The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.

Pica

A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.

Eye-Tracking

A tool that allows user experience designers, or people who design products and websites with consumers in mind, to track where users look on the screen. Eye-tracking can measure users’ attention and the duration of time they spend on different areas of a website. With this information, websites can create user experience solutions such as buttons with varying colours designed to catch the eye.

Vector Graphics

Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.

Right-aligned

Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.

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