Die Cut

A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.

More terms you might want to know

Cap Height

The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.

Descenders

The portion of a letter such as y, p, q or j that hangs below the baseline of the text.

Lowercase

The designation of a set of character encoding styles for glyphs that are not capital letters.

Web Page Elements

A textual or graphical component in a web page.

DPI

The print resolution of a printer. It's a measure of how many dots per inch can be printed on paper. Higher DPI means more detail and smoother transitions between colours.

Type Classification

A system used to describe and identify typefaces by their basic visual characteristics.

Minimum Viable Product (MVP)

A term that means the smallest amount of work that can be done to move a project forward.

Font Colour

Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.

Rule of Thirds

A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.

Brutalism

A style of architecture and design that was popular in the 1960s and 1970s. Brutalist buildings are typically characterised by durability, simplicity, and an emphasis on form following function. Brutalism is not a single style but an umbrella term for architecture with a stark and futuristic look.

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