Die Cut

A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.

More terms you might want to know

Widow

The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.

Texture

The surface quality of an element.

Hard Return

When you need to break a line of text and start on a new line in a text box.

PPI

PPI stands for Point Per Inch. PPI is the number of dots per inch in a printer's resolution or the number of pixels per inch in a monitor's screen resolution. The more PPI, the higher your image quality will be as it becomes sharper and clearer. The lower your PPI, the lower your image quality will be, and the more likely you'll see individual pixels in an image.

Landing Page

A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.

UX Audit

A discipline that analyses the usability of an application by assessing its interaction design and user experience.

Display Typface

Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.

Descenders

The portion of a letter such as y, p, q or j that hangs below the baseline of the text.

Orphan

One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.

White Space

The area of negative space around and between elements in a design.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!