Shade

The relative lightness or darkness of a hue.

More terms you might want to know

Fishbone Diagram

Also known as an Ishikawa diagram, is a widely used technique in project management. The diagram provides a means of evaluating the cause-and-effect relationship between the various activities necessary for completing a project by visualising all activities in the project as bones that interconnect on an anterior and posterior spine, with causality flowing from one to another.

TIFF File

A Tagged Image File Format is a file format for storing images losslessly.

Type Properties

The attributes of a typeface. Type properties include weight, width, colour and x-height.

Affordance

Affordances describe a relationship between the environment and an animate object, classified as either positive or negative.

Items, such as a car that leads to movement, have a positive affordance. Things like stairs that lead upwards have a negative affordance because they will not allow for any other form of movement other than up or down if used accordingly.

Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

Heuristic Evaluation

A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.

RAW Image

A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.

Ellipsis

Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.

Cool Colours

Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.

Web Page Elements

A textual or graphical component in a web page.

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