The degree of difference between the two sides of an object or system.
Text that is used to fill in a gap in a document.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
An organised arrangement of elements used for a particular purpose, such as to create striking visual effects or to convey information effectively. Good composition is achieved through different methods, such as placing figures or objects in a scene, revising and simplifying lines and shapes that make up a figure, and arranging multiple figures or objects into meaningful relationships.
Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.
A system used to describe and identify typefaces by their basic visual characteristics.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design
The meeting point where two lines cross.
A graphical representation of a scenario, usually created and presented in sequence.
A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.
Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.