The degree of difference between the two sides of an object or system.
The written information that accompanies a design.
The typographic presentation of a company's name in a stylized form.
A theory in psychology that discusses the general idea that the whole is greater than the sum of its parts. It's based on a human need to search for stability and meaning, which leads to organic movements towards wholeness. Gestalt Theory assumes there are inherent flaws in how we perceive forms and patterns, and it holds that this innate tendency transforms into an active process of looking for order in reality.
The design of the interaction between users and products. Interaction design is focused on creating products that enable the user to achieve their objective(s) in the best way possible.
A type of font designed to imitate handwriting.
In typography, a bowl is a curved shape used to control the area of white space.
The designation of a set of character encoding styles for glyphs that are not capital letters.
A pixel, or a picture element, is the smallest addressable element in a display device.
The space that an item has around it.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.