Asymmetry

The degree of difference between the two sides of an object or system.

More terms you might want to know

Logotype

The typographic presentation of a company's name in a stylized form.

Script Font

A type of font designed to imitate handwriting.

Cap Height

The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.

Pilcrow

Also called a paragraph mark, a paragraph sign or section marker, is a typographical character for separating paragraphs. It looks like a "ΒΆ".

Small Caps

Small uppercase letters, generally about half as tall as regular uppercase letters.

JPEG Image

JPEG stands for Joint Photographic Expert Group, an international standards body that sets standards for creating and handling compressed digital images. The JPEG file format was designed to balance good visual quality and small file size, typically through lossy compression. The JPEG file format is widely used as a means of compressing digital images, particularly those produced by digital cameras.

Prototype

Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.

Complementary Colours

Colours that directly across the colour wheel, like blue and orange. When you put these colours next to each other, they make a great contrast together. Complementary colours are often found in nature.

Isolation Effect

A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.

Minimum Viable Product (MVP)

A term that means the smallest amount of work that can be done to move a project forward.

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