The degree of difference between the two sides of an object or system.
The feeling or mood created by a design.
The relative lightness or darkness of a hue.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
The meeting point where two lines cross.
Typically used on the internet or web pages to provide easily accessible navigation for users. Typically, the breadcrumb navigation appears along the top of a webpage or at other locations on a webpage so that users can know where they are on a site quickly and efficiently.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
When you need to break a line of text and start on a new line in a text box.
A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.
A system used to describe and identify typefaces by their basic visual characteristics.