Asymmetry

The degree of difference between the two sides of an object or system.

More terms you might want to know

Placeholder Text

Text that is used to fill in a gap in a document.

Brand Mark

A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.

Composition

An organised arrangement of elements used for a particular purpose, such as to create striking visual effects or to convey information effectively. Good composition is achieved through different methods, such as placing figures or objects in a scene, revising and simplifying lines and shapes that make up a figure, and arranging multiple figures or objects into meaningful relationships.

Analogous Colours

Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.

Type Classification

A system used to describe and identify typefaces by their basic visual characteristics.

Colour Palette

A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.

Ligature

A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design

Vertex

The meeting point where two lines cross.

Storyboard

A graphical representation of a scenario, usually created and presented in sequence.

Bold

A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.

Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.

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